Thalla Lokesh is the founder and Editor-in-Chief of Enhance Beauty. He started the magazine after getting tired of beauty and fashion content that recycled the same five tips and called it a guide. Enhance Beauty was built on a simpler idea: publish things people can act on, name the products that work, and say when something doesn't. He also handles the magazine's brand partnerships and guest contributor programme, working with writers, PR teams and independent brands who want to reach an audience that reads properly rather than skims. He is based in Hyderabad, and is usually the person on the other end of the WhatsApp line when a brand gets in touch. Pitches, collaborations and feedback: thallalokesh@gmail.com or +91 99666 10390.

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